Frank Cooper III is the Global Chief Marketing Officer of BlackRock. As Global CMO, he currently leads the shaping of BlackRock’s global brand and marketing strategy for institutional and retail clients, including overseeing all digital, branding, research and insight functions at the firm. With previous experience as Chief Marketing and Creative Officer at BuzzFeed and as Chief Marketing Officer of Global Consumer Engagement for PepsiCo’s Global Beverage Group. Frank Cooper is recognized to be one of the “100 Most Creative People in Business,” by Fast Company magazine