Marta Sigarán brings a wealth of expertise and dedication to her role as the Regional Ambassador for Women’s Entrepreneurship Day Organization (WEDO) in El Salvador. With a distinguished career spanning various sectors, Marta’s commitment to empowering women entrepreneurs is unparalleled.

As the current Socia-Gerente de País at CCK – Comunicación Corporativa Ketchum, Marta has demonstrated exceptional leadership in coordinating the operations of the Public Relations agency in El Salvador. Her responsibilities include office administration, financial management, new business generation, and crafting communication strategies. Marta also oversees client service operations and provides invaluable guidance during times of crisis.

Marta’s passion for education and knowledge sharing is evident through her role as a Part-time Professor at Universidad Dr. José Matías Delgado and as a Guest Lecturer at Universidad Tecnológica de El Salvador. Her dedication to shaping future leaders is commendable.

With previous experiences at Ogilvy Public Relations and as an independent consultant and journalist, Marta has honed her skills in communications, public relations, and media management. Her work with clients such as Industrias La Constancia, Citi, Claro, and Pollo Campero has left a lasting impact on the industry.

Marta’s educational journey is marked by excellence, including certifications in Executive Coaching from ISEADE – FEPADE and an MBA in Business Administration and Management from Campus Universitario Europeo.

WEDO is thrilled to have Marta Sigarán as our Ambassador for El Salvador, and we look forward to her continued contributions in advancing women’s entrepreneurship and empowerment in the region!