Astrid Haase is the Founder of CORE MKT, a pioneering Marketing Consultants firm based in Guatemala, serving companies across Latin America. Established in July 2013, CORE MKT specializes in crafting innovative Marketing Strategies, offering Workshops, Board of Directors Advisory, Consulting Services, and Marketing Outsourcing solutions.

With a dedicated team of experienced Marketing Managers, CORE MKT assists companies in planning and executing their marketing endeavors, driving them towards progress and success. Over the years, Astrid and her team have collaborated with numerous industry giants and emerging brands, playing a pivotal role in their journey to becoming market leaders.

Prior to founding CORE MKT, Astrid honed her expertise during her tenure at Red Bull, where she served as the Consumer Collecting CAM CAR & North South America for 5 years and 6 months. In this role, she was responsible for designing and coordinating strategies across 11 countries in Latin America, focusing on direct consumer engagement and Below-The-Line (BTL) activities.

Astrid’s career journey also includes pivotal roles such as Marketing Manager and Marketing Specialist, where she spearheaded various marketing initiatives, managed brand development, executed ATL and BTL campaigns, and led teams to achieve remarkable growth and success.

Her educational background includes professional development in Brand Strategy from Harvard Division of Continuing Education, complementing her Engineer’s degree in Chemical Engineering from Universidad Rafael Landívar.

Astrid Haase’s commitment to empowering businesses and driving marketing excellence reflects her core belief: To Help Companies Move Forward.

WEDO is honored to have Astrid Haase as our Guatemala Ambassador, as we continue our mission to support and inspire women entrepreneurs across the globe!